Ecolane provides independent advice on how to reduce the environmental impact of road transport through the promotion of low carbon vehicles. The company's services include: market analysis of low-carbon vehicles, life cycle assessments (LCAs) of transport modes, vehicle emissions audits (CO2, NOx), car consumer attitude surveys, analysis of vehicle purchasing behaviour, and modelling the impacts of new systems of vehicle taxation. Ecolane also has extensive experience in developing server-based datasets and online tools related to transport emissions, and provides ongoing data support to the UK website Next Green Car.

Ecolane is based in Bristol in the South West of England in the United Kingdom. The organisation became incorporated in 1999, continuing work conducted by the sole trader company of the same name. The company's director is Dr Ben Lane, whose career has spanned both academic research and independent consultancy in both the public and private sectors.